Yes. One of the goals of Creative Commons (CC) is to encourage creators and rights holders to experiment with new ways to promote and market their work. There are several possible ways of doing this.
CC’s NonCommercial (NC) licenses allow rights holders to maximize distribution while maintaining control of the commercialization of their works. If you want to reserve the right to commercialize your work, you may do this by choosing a license with the NC condition. If someone else wants to use your work commercially and you have applied an NC license to your work, they must first obtain your permission. As the rights holder, you may still sell your own work commercially.
You may also use funding models that do not depend on using an NC license. For example, many artists and creators use crowdfunding to fund their work before releasing it under a less restrictive license. Others use a “freemium” model where the basic content is free, but extras such as a physical printed version or special access to a members-only website are for paying customers only (Source).
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